Business School SEO
Students now employ a variety of research techniques when determining their course of study. In the competition to attract potential students in the top places of search results, SEO for Universities and Colleges is becoming more and more essential.
With the need to highlight the greatest features of your institution early in a student’s research process, local SEO, deep content, sponsored search methods, and a responsive website are priorities.
Solution
Initial investigation and finding revealed that IPAG’s website was using broken “hreflang” tags to confuse Google in other countries. To help each of the three country-specific versions of the website reach the right market, IPAG restructured its hreflang implementation.
The site’s navigation and content were then completely rewritten to maximize its conversion rates and Google ranking possibilities. The dropdown menu now has more categories and subcategories, making it simpler to search, read, and comprehend courses. Then, each target country’s copy, images, and page structure were optimized so that the content addressed all of the queries that consumers in that country were posing.
In addition to the work done on-site, a link-building strategy placed the website’s URL in pertinent student listings journals and international university directories where the target demographic would be looking for viable possibilities. The site’s outward appearance has since improved as a result of this.
Result
Increased student applications by 118%, contact form completions by 48%, and estimated marketing return on investment of 38:1. Increased organic traffic by 166%.
