Recruitment Company SEO
Improve the rankings and traffic for one of the biggest UK employment agencies. One of the top international recruitment firms for both UK and international positions is Reed Global. The industry has tens of thousands of search terms, as you might expect. It became obvious that a sound strategy was needed when you take into account the many markets that the site needed to be optimized for.
How We Work
After the initial consultation, we gradually introduced a number of methods to optimize the website, including extensive compliance work. concentrating on regional key phrases to reach job seekers seeking employment in their region. To offer the site the best opportunity of ranking for these crucial terms, we properly optimized all of the local offices pages.
We checked that the site was functioning properly behind the scenes, just as we do with all of our clients. This required regular compliance audits to ensure that there were no problems with how Google saw the website and that we got rid of issues like duplicative content and weak pages, which could hurt ranking positions.
A large site like this includes several links from different websites of variable quality. As part of our strategy, we examine these connections and eliminate any that might be viewed as unnatural in order to prevent a Google penalty that could cause rankings to drop.
Result
Because of our strategy, the Reed Global website now ranks higher for regional terms, making it easier for job hunters to find. Rankings and traffic are closely related, as we frequently observe, and Reed’s effective SEO approach has resulted in more people visiting the website.
